{"id":5861,"date":"2025-10-12T11:30:27","date_gmt":"2025-10-12T11:30:27","guid":{"rendered":"https:\/\/govinfohub.go.ug\/?p=5861"},"modified":"2025-10-12T12:02:27","modified_gmt":"2025-10-12T12:02:27","slug":"how-uganda-is-selling-more-than-safaris-at-launch-of-first-tourism-roadshow-in-mauritius","status":"publish","type":"post","link":"https:\/\/govinfohub.go.ug\/index.php\/2025\/10\/12\/how-uganda-is-selling-more-than-safaris-at-launch-of-first-tourism-roadshow-in-mauritius\/","title":{"rendered":"How Uganda Is Selling More than Safaris at Launch of First Tourism Roadshow in Mauritius"},"content":{"rendered":"\n<p><strong>By: Boy Fidel Leon&nbsp;<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Uganda didn\u2019t just show up in Mauritius with brochures. At the Hennessy Park Hotel in Port Louis on October 3, the first Uganda Tourism Roadshow brought Virtual Reality goggles, the aroma of Ugandan coffee, and a \u201crolex\u201d, not the watch, but the famous street food wrap that\u2019s become a cultural icon.<\/p>\n\n\n\n<p>Dubbed \u201cFrom Paradise to The Pearl,\u201d the two-day event organised by the Uganda High Commission aimed to convince affluent Mauritians that Uganda offers experiences their beaches can\u2019t match\u2014gorilla trekking, the source of the Nile, and adventure tourism that puts luxury resorts to shame.<\/p>\n\n\n\n<p>The Ugandan delegation, led by Tourism Minister of State Martin Mugarra and High Commissioner Col (rtd) Fred Mwesigye, designed the event to awaken all five senses.&nbsp;<\/p>\n\n\n\n<p>Through Virtual Reality, Mauritian tour operators could see and hear Murchison Falls, the River Nile, and mountain gorillas at Bwindi without leaving Port Louis. They tasted Ugandan coffee and the famous \u201crolex\u201d while cultural artifacts lined the tables and Ugandan music filled the air.<\/p>\n\n\n\n<p>\u201cThe aroma of our organic products, the feel of our rich crafts and cultural artifacts, and the rhythms of Ugandan music and dance will transport you to the Pearl of Africa without ever leaving Mauritius,\u201d Amb. Mwesigye promised.<\/p>\n\n\n\n<p>In his opening remarks, Amb. Mwesigye emphasised that both countries stand to benefit from a structured cooperation framework.&nbsp;<\/p>\n\n\n\n<p>\u201cWhile Mauritius is globally known for its luxury beach resorts and marine activities, Uganda boasts rich biodiversity, adventure experiences, cultural tourism, and unique attractions such as the endangered mountain gorillas and the source of the River Nile,\u201d he said.<\/p>\n\n\n\n<p>Minister Mugarra made it clear the partnership works both ways. Before COVID-19, over 1,000 Ugandans visited Mauritius annually. That number has dropped to around 300, with many shifting to destinations like Mombasa.&nbsp;<\/p>\n\n\n\n<p>\u201cWe can work together to increase these numbers,\u201d he said, urging increased interaction among tour operators and inviting Mauritians to invest in Uganda\u2019s tourism sector. Uganda\u2019s export capabilities in milk and coffee were also flagged for discussion.<\/p>\n\n\n\n<p>Avihash Teelock, Director of the Mauritius Tourism Promotion Authority, called the partnership highly marketable but identified a crucial gap: air connectivity. He suggested establishing direct flights between the two nations, drawing on Nairobi\u2019s successful example.&nbsp;<\/p>\n\n\n\n<p>\u201cAs Africa\u2019s tourism numbers remain relatively low, fostering sustainable branding partnerships will be crucial for competing with more established destinations,\u201d he said.<\/p>\n\n\n\n<p>Amb. Sookun Rajkumar from the Mauritian Foreign Ministry recounted a recent stay in Kampala for the AALCO Conference. \u201cI was struck by the hospitality and beauty of Uganda, particularly mesmerised by Lake Victoria, which is 65 times the size of Mauritius,\u201d he said, also noting opportunities for fruit exports.<\/p>\n\n\n\n<p>Afrireps CEO Claire Mugabi introduced an 8-day Familiarisation Trip from November 8\u201316, covering Ziwa Rhino Sanctuary, Murchison Falls, Kibale Forest, and Bwindi Impenetrable National Park. She emphasised that Uganda presents fresh experiences, allowing Mauritian operators to charge premium prices.<\/p>\n\n\n\n<p>In a separate meeting, Minister Mugarra and his Mauritian counterpart, Junior Tourism Minister Jean Sydney Pierre, agreed to establish a complementary tourism promotion framework. The Ministry of Tourism of Mauritius will initiate an MoU on cooperation between the two countries.<\/p>\n\n\n\n<p>Uganda left Mauritius with more than goodwill. It left with commitments, connections, and a clear message: the Pearl of Africa isn\u2019t competing with Paradise Island. It\u2019s partnering with it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By: Boy Fidel Leon&nbsp; Uganda didn\u2019t just show up in Mauritius with brochures. At the Hennessy Park Hotel in Port Louis on October 3, the first Uganda Tourism Roadshow brought Virtual Reality goggles, the aroma of Ugandan coffee, and a \u201crolex\u201d, not the watch, but the famous street food wrap that\u2019s become a cultural icon. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5862,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-5861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Uganda Is Selling More than Safaris at Launch of First Tourism Roadshow in Mauritius - Published By UPPC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/govinfohub.go.ug\/index.php\/2025\/10\/12\/how-uganda-is-selling-more-than-safaris-at-launch-of-first-tourism-roadshow-in-mauritius\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Uganda Is Selling More than Safaris at Launch of First Tourism Roadshow in Mauritius - Published By UPPC\" \/>\n<meta property=\"og:description\" content=\"By: Boy Fidel Leon&nbsp; Uganda didn\u2019t just show up in Mauritius with brochures. 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