{"id":5676,"date":"2025-09-25T07:34:10","date_gmt":"2025-09-25T07:34:10","guid":{"rendered":"https:\/\/govinfohub.go.ug\/?p=5676"},"modified":"2025-09-25T07:46:43","modified_gmt":"2025-09-25T07:46:43","slug":"agency-leaders-to-boost-publicity-of-government-achievements","status":"publish","type":"post","link":"https:\/\/govinfohub.go.ug\/index.php\/2025\/09\/25\/agency-leaders-to-boost-publicity-of-government-achievements\/","title":{"rendered":"Agency Leaders to Boost Publicity of Government Achievements"},"content":{"rendered":"\n

By Fidel Boy Leon<\/strong><\/strong><\/p>\n\n\n\n

The Uganda\u2019s government has done so much, built stadiums, dams, industrial parks, and even a second international airport. Yet, many Ugandans remain unaware of these achievements.<\/p>\n\n\n\n

At State House Investors\u2019 Protection Unit (SHIPU) in Kampala this week, agency heads admitted a truth long whispered in civil society circles. Government projects are happening, but the stories behind them are not reaching the people they are meant to serve.<\/p>\n\n\n\n

Dr. Barirega Akankwasah, Executive Director of the National Environment Management Authority (NEMA), chaired the fourth meeting of agency leaders. <\/p>\n\n\n\n

He and over a dozen agency heads agreed to a new commitment. They will increase publicity about government achievements. Their communication will be tailored to Uganda\u2019s diverse communities.<\/p>\n\n\n\n

\u201cSome Ugandans are not even aware that Uganda has a second international airport (Kabaale),\u201d observed Mr. Willis Bashaasha, Director of the Manifesto Implementation Unit. \u201cGovernment agencies should commit more of their budgets towards communication, in all the local languages spoken in places like West Nile and the Rwenzori sub-region.\u201d<\/p>\n\n\n\n

The leaders nodded in agreement. The consensus was clear. Infrastructure and policy gains risk fading into obscurity if not translated into the dialects, platforms, and contexts that ordinary citizens trust.<\/p>\n\n\n\n

Dr. Barirega proposed a change in how government achievements are shared. He suggested moving away from dry reports. Using personal stories and testimonials from people who have benefited.<\/p>\n\n\n\n

He also argued that using digital platforms and social media influencers would help carry government messages to even the most remote parts of Uganda and to audiences beyond its borders.<\/p>\n\n\n\n

\u201cThese content creators have loyal audiences,\u201d he noted. \u201cWe must embrace them.\u201d<\/p>\n\n\n\n

But it wasn\u2019t just about influencers. He stressed the need for customised communication. One tailored for elites, youths, women, farmers, and children, through traditional and social media platforms. <\/p>\n\n\n\n

\u201cYou are advised to use your PR officers to publicise what you are doing,\u201d he told his colleagues.<\/p>\n\n\n\n

The pledge to continue came with a recognition that Uganda\u2019s communication challenge is not plainly about reach. It is also about trust.<\/p>\n\n\n\n

If one sector embodies both Uganda\u2019s progress and its communication gap, it is petroleum. Gloria Sebikari, Corporate Affairs Manager of the Petroleum Authority of Uganda (PAU), laid out figures that many outside oil circles rarely hear.<\/p>\n\n\n\n

Kingfisher, Uganda\u2019s first production project, involves four oil fields and an estimated $3 billion investment. Land has been secured. The project-affected persons are compensated or relocated, and livelihood restoration is underway. Overall progress is over 80 per cent.<\/p>\n\n\n\n

Tilenga, a larger project with six oil fields, is 57 per cent complete. Together, the projects have created more than 17,000 direct jobs. Ugandans occupy 63 per cent of management roles, 93 per cent of technical positions, and 98 per cent of support jobs. Another 35,000 are indirectly employed, with 100,000 induced jobs linked to oil activity.<\/p>\n\n\n\n

These numbers, Sebikari argued, tell a story of opportunity. Yet, for many Ugandans, oil remains a distant and opaque project.<\/p>\n\n\n\n

Osborn Turyasingura, secretary at the National Secretariat for Special Interest Groups and a KCCA councillor, stressed the urgency of youth engagement.<\/p>\n\n\n\n

\u201cHow do we engage all these universities, women, and young people who have structures from the village up to the national level?\u201d he asked, recalling a meeting in Lira where over 1,000 attendees pressed for answers about government programs.<\/p>\n\n\n\n

Mercy Kainobwisho, Registrar General of the Uganda Registration Services Bureau (URSB), echoed this, citing the growing demand for government presence in resource regions. URSB\u2019s new Hoima office, she said, was already thriving.<\/p>\n\n\n\n

The agency heads\u2019 deliberations signal a shift in mindset. From seeing communication as an afterthought to recognising it as central to governance. Uganda has invested billions in infrastructure, energy, and social services. But unless citizens see, feel, and believe in those gains, the administration risks being judged not by what it built but by what it failed to communicate.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Fidel Boy Leon The Uganda\u2019s government has done so much, built stadiums, dams, industrial parks, and even a second international airport. Yet, many Ugandans remain unaware of these achievements. At State House Investors\u2019 Protection Unit (SHIPU) in Kampala this week, agency heads admitted a truth long whispered in civil society circles. Government projects are […]<\/p>\n","protected":false},"author":1,"featured_media":5678,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[31,5],"tags":[],"class_list":["post-5676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-government","category-news"],"yoast_head":"\nAgency Leaders to Boost Publicity of Government Achievements - Published By UPPC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/govinfohub.go.ug\/index.php\/2025\/09\/25\/agency-leaders-to-boost-publicity-of-government-achievements\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agency Leaders to Boost Publicity of Government Achievements - Published By UPPC\" \/>\n<meta property=\"og:description\" content=\"By Fidel Boy Leon The Uganda\u2019s government has done so much, built stadiums, dams, industrial parks, and even a second international airport. 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