{"id":3457,"date":"2025-03-05T14:35:00","date_gmt":"2025-03-05T14:35:00","guid":{"rendered":"https:\/\/govinfohub.go.ug\/?p=3457"},"modified":"2025-03-05T14:37:36","modified_gmt":"2025-03-05T14:37:36","slug":"uganda-to-host-9th-pearl-of-africa-tourism-expo-at-speke-resort-munyonyo","status":"publish","type":"post","link":"https:\/\/govinfohub.go.ug\/index.php\/2025\/03\/05\/uganda-to-host-9th-pearl-of-africa-tourism-expo-at-speke-resort-munyonyo\/","title":{"rendered":"Uganda to host 9th Pearl of Africa Tourism Expo at Speke Resort Munyonyo"},"content":{"rendered":"\n<p>Uganda is set to host the 9th edition of the Pearl of Africa Tourism Expo (POATE) 2025, a premier government event showcasing the nation\u2019s rich tourism potential and opening doors to new investment and collaboration opportunities.<\/p>\n\n\n\n<p>Organized by the Ministry of Tourism, Wildlife and Antiquities (MTWA) in partnership with key agencies, the expo aims to strengthen Uganda\u2019s position on the global tourism map. Supporting agencies include the Uganda Tourism Board (UTB), Uganda Wildlife Authority, Uganda Hotel and Tourism Training Institute, Uganda Wildlife Research and Training Institute, Uganda Museum, and the Uganda Wildlife Conservation Education Centre.<\/p>\n\n\n\n<p>The Pearl of Africa Tourism Expo (POATE) is Uganda\u2019s flagship annual tourism and travel trade event, organized by the Uganda Tourism Board (UTB). This premier expo showcases Uganda\u2019s rich and diverse tourism offerings while positioning the country as a leading destination for investment, partnerships, and cultural exploration. It brings together a global network of tourism operators, travel agents, hospitality stakeholders, investors, and media representatives, offering a unique platform to network, share insights, and explore business opportunities.<\/p>\n\n\n\n<p>The Pearl of Africa Tourism Expo (POATE) 2025 will take place from May 21<sup>st<\/sup>&nbsp;&nbsp;to May 24<sup>th<\/sup>&nbsp;&nbsp;at the Speke Resort and Convention Centre in Munyonyo, Kampala. More than just a gathering, the event serves as a strategic platform to showcase Uganda\u2019s rich cultural heritage, stunning landscapes, and investment-ready tourism opportunities.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/govinfohub.go.ug\/wp-content\/uploads\/2025\/03\/image3-1024x682.jpeg\" alt=\"\" class=\"wp-image-3442\" srcset=\"https:\/\/govinfohub.go.ug\/wp-content\/uploads\/2025\/03\/image3-1024x682.jpeg 1024w, https:\/\/govinfohub.go.ug\/wp-content\/uploads\/2025\/03\/image3-300x200.jpeg 300w, https:\/\/govinfohub.go.ug\/wp-content\/uploads\/2025\/03\/image3-768x512.jpeg 768w, https:\/\/govinfohub.go.ug\/wp-content\/uploads\/2025\/03\/image3-1536x1023.jpeg 1536w, https:\/\/govinfohub.go.ug\/wp-content\/uploads\/2025\/03\/image3.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Alongside the expo, the Ministry of Tourism, Wildlife and Antiquities has launched the <strong>\u201cTell Your Story \u2013 Explore Uganda\u201d<\/strong>&nbsp;campaign, a creative initiative encouraging Ugandans to promote domestic tourism by sharing their unique travel experiences.<\/p>\n\n\n\n<p>This year\u2019s theme, <strong>\u201cTourism and Sustainable Transformation,\u201d<\/strong>&nbsp;reflects Uganda\u2019s commitment to balancing development with conservation and community empowerment. Through high-level discussions and dynamic engagements, the expo will explore how the tourism sector can drive inclusive growth while preserving the nation\u2019s natural beauty and cultural identity.<\/p>\n\n\n\n<p>POATE 2025 will feature a dynamic program of thought-provoking forums and interactive symposiums, tackling key challenges and opportunities in Uganda\u2019s tourism industry. These high-level discussions aim to generate bold ideas and actionable insights, keeping Uganda at the forefront of global tourism trends.<\/p>\n\n\n\n<p>The lineup includes:<\/p>\n\n\n\n<p>\u2022 <strong>Regional Tourism Forum (May 21):<\/strong>&nbsp;Under the theme <strong>\u201cBorderless Borders,\u201d<\/strong>&nbsp;this forum will address travel facilitation, transboundary product development, and regional tourism promotion, paving the way for seamless cross-border travel and stronger East African partnerships.<\/p>\n\n\n\n<p>\u2022 <strong>Tourism Investment Forum (May 22):<\/strong>&nbsp;This session will provide an in-depth analysis of investment trends, innovative financing models, and green investment opportunities, offering a clear roadmap for sustainable growth in Uganda\u2019s tourism sector.<\/p>\n\n\n\n<p>\u2022 <strong>Destination Marketing Symposium (May 23):<\/strong>&nbsp;Focused on redefining Uganda\u2019s global brand, this symposium will explore cutting-edge strategies for destination visibility, market positioning, and creative storytelling.<\/p>\n\n\n\n<p>One of the standout features of POATE 2025 is the <strong>\u201cTell Your Story \u2013 Explore Uganda\u201d campaign<\/strong>\u2014a <strong>vibrant storytelling initiative<\/strong>&nbsp;designed to <strong>ignite a sense of adventure<\/strong>&nbsp;among Ugandans. Through <strong>compelling videos<\/strong>, <strong>striking photography<\/strong>, and <strong>personal travel narratives<\/strong>, locals are invited to <strong>showcase the nation\u2019s beauty from their perspective<\/strong>. This campaign not only encourages <strong>domestic tourism<\/strong>&nbsp;but also <strong>amplifies authentic voices<\/strong>, offering the world a <strong>more intimate glimpse of Uganda\u2019s treasures<\/strong>.<\/p>\n\n\n\n<p>With 70 international buyers, 5,000 trade visitors, and a diverse roster of exhibitors expected, POATE 2025 promises to be a catalyst for collaboration. Through Business-to-Business (B2B) and Business-to-Consumer (B2C) engagements, participants will have the chance to forge strategic alliances, explore emerging markets, and broaden their professional networks.<\/p>\n\n\n\n<p>The expo will also spotlight the growing importance of MICE tourism (Meetings, Incentives, Conferences, and Exhibitions), positioning Uganda as an influential player in the global business tourism arena. Attendees can expect immersive destination presentations, expert-led discussions, media engagement sessions, and cultural exhibitions that highlight Uganda\u2019s distinctive charm and character.<\/p>\n\n\n\n<p>As Uganda prepares for POATE 2025, the nation\u2019s tourism industry stands at a pivotal moment. With a focus on sustainability, innovation, and strategic partnerships, this year\u2019s expo is poised to redefine Uganda\u2019s global tourism narrative.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uganda is set to host the 9th edition of the Pearl of Africa Tourism Expo (POATE) 2025, a premier government event showcasing the nation\u2019s rich tourism potential and opening doors to new investment and collaboration opportunities. Organized by the Ministry of Tourism, Wildlife and Antiquities (MTWA) in partnership with key agencies, the expo aims to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3440,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[47],"tags":[],"class_list":["post-3457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainement-industry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Uganda to host 9th Pearl of Africa Tourism Expo at Speke Resort Munyonyo - Published By UPPC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/govinfohub.go.ug\/index.php\/2025\/03\/05\/uganda-to-host-9th-pearl-of-africa-tourism-expo-at-speke-resort-munyonyo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uganda to host 9th Pearl of Africa Tourism Expo at Speke Resort Munyonyo - Published By UPPC\" \/>\n<meta property=\"og:description\" content=\"Uganda is set to host the 9th edition of the Pearl of Africa Tourism Expo (POATE) 2025, a premier government event showcasing the nation\u2019s rich tourism potential and opening doors to new investment and collaboration opportunities. 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